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Casino Brand Manager

Job Description



We are looking for an experienced Casino Brand Manager to take the role as operationally managing a Casino Brand predominantly facing the U.K. market. You will be responsible for the P&L of the brand. You are an enthusiastic, goal driven individual with a proven track record of achieving results, a good leader & manager. You will be working with other brand managers in refining positioning of the brand and derive best practice procedures as well in conjunction of supporting a 360 customer approach. You will also monitor and work together with central Gaming, tech and P&F functions in establishing product, roadmap and risk profile. The team you lead strategically and tactically will involve dedicated resources for CRM, creative and CS.                 


Key objectives and responsibilities:

  • Helping to define brand strategy
  • Setting up a CRM & player communication plan and refining player segmentation
  • Working closely with other teams within the organisation to ensure a seamless day to day operation
  • Monitoring and improving products across all channels to ensure the best possible customer experience
  • Monitoring player patterns based on their account details, transaction and gaming patterns to manage risk and to propose ways of improving casino revenues
  • Reviewing individual players and taking actions against activity, including; New Customers, Big winners/losers, Players with large withdrawals and bonus abuse
  • Analysing data & KPI’s to continuously improve performance and compiling weekly/monthly reports for CCO Europe and senior management.


Essential skills and experiences relevant to the role:

  • Educated to degree level
  • Extensive industry knowledge
  • At least 3 years experiencing managing a UK facing Casino.
  • Excellent analytical skills, advanced knowledge of MS Excel a must
  • Experienced in player segmentation & CRM strategies
  • Ability to handle a variety of tasks and work to tight deadlines
  • Strong commercial acumen
  • Great organisational skills and attention to detail
  • Superb communication skills, with excellent written and spoken English
  • Experienced IT user
  • Proactive team player



  • Outstanding interpersonal skills and the ability to establish positive relationships with employees at all levels of the business as well as external partners
  • Resilient, approachable with the ability to work successfully in a dynamic, fast paced environment
  • Ability to operate as a team player, with a flexible and positive attitude
  • Always operates with the highest levels of honesty, integrity and fidelity, acting in the best interest of the business at all times
  • Sociable and friendly
  • Adopts a “hands on” approach





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