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CRM Executive

Job Description

Overview:

In this role you will be working within the Marketing Team and closely with the Product teams reporting to the CRM Manager. The CRM Gaming Executive responsibilities include (but are not limited to) the delivery of CRM activity (Casino, Poker, Bingo) for the business, including implementation of all marketing campaigns and ensuring the achievement of the corresponding KPI targets.

Accountabilities:

 

Delivery of all Gaming CRM activity for the business - including e-mail, direct mail, Push Notification, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required

 

Manage the Gaming promotional calendar across , ensuring all promotions and campaigns are delivered effectively

 

Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation

 

Proofing all campaign and ensuring that quality standards are met

 

Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate

 

Drive forward the performance of Digital marketing channels in terms of engagement KPI's and ROI whilst reducing unsubscribe rates

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