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CRM Executive (Cross Brands)

Job Description

The CRM Executive (Cross Brands) is responsible for successful delivery of agreed quality campaigns/communication to our clients' customers. The role is responsible for the development, successful execution and on-going optimisation of the outputs from the team across automated journeys, campaign communications, newsletters and value statements. The CRM Executive (Cross Brands) will be reporting directly to the Head of CRM.

CRM Executive (Cross Brands) Responsibilities:

  • Delivery of all CRM activity for the business - including e-mail, direct mail, SMS marketing, site/mobile messaging, telemarketing, live chat, loyalty programme(s) and other activity streams as required
  • Work closely with the Brand and Promotional teams on the promotional calendar
  • Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice
  • Ensure CRM campaigns are compliant with quality assurance ensuring that quality standards are met to deliver excellent customer service
  • Work with BI to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
  • Drive forward the performance of all marketing campaigns in terms of, Open Rate, Click rate, Take up rate and ROI whilst reducing unsubscribe rates
  • Map, create, test new customer journey for every stage of the customer lifecycle to maximise customer retention and activation
  • Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
  • Monitor customer experience across all channels and make changes where required
  • Work to continually improve creative techniques, performance and output/productivity levels to ensure the quality of the team's outputs
  • Liaise with Customer Service with terms of offers and all communications sent to database to develop the team's understanding

CRM Executive (Cross Brands) Specialist Skills and Experience Required:

  • Experience of working in a marketing / CRM team, either agency or client side, ideally in the online betting or gaming industry
  • Good knowledge of Email and overall campaign Best Practice
  • Strong communication skills (verbal, written and presentation) with an inquisitive mind-set
  • Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
  • Strong communication skills (verbal, written and presentation) and the ability to work with a variety of teams within a company
  • Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc.) - Essential
  • Experience of working with Content and/or Campaign Management Systems - Preferred
  • Organised with a strong work ethic - Essential
  • Experience using Salesforce - Advantage
  • Gaming and/or Sportsbook experience - Advantage
  • Sales Force knowledge - Advantage



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