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Digital Performance Analyst

Job Description

This is a Fantastic opportunity to join a leading online media company and famous house hold name. Boasting a daily national newspaper, multiple world-class websites and mobile products, an iPad newspaper app and a growing B2B division, this is a great time to be joining the business.

As Digital Performance Analyst you will be working within the Customer Data Hub, and closely with the head of Data & Acquisition, you will be responsible for analysing the performance of all digital products which will range from analysing the performance of customer acquisition and retention.

In addition the role will also be responsible for the management and growth of the Data team,through the improvement of existing processes, and providing actionable insight, the role will play a critical part in ensuring that valuable information is promoted to key makers within the business.

Day to day...


Analysis of KPI's across all digital products


Establishing and managing operational KPIs and reporting mechanism


Support the Marketing department with analysis across all digital acquisition and retention campaigns providing data on campaign runs, customer behaviour, trends and patterns


Manage data & insight requests, including data sourcing, manipulation and analysis.


Deliver accurate and actionable insight to improve digital product performance


Leverage analytics tools to create insights that will drive data-driven decisions.

You'll have...


A relevant degree e.g mathematics, statistics or computer science


Minimum 2 years' web analytics data analysis experience


Proven experience with basic operational metrics such as Return On Investment /Life Time Value


Knowledge and understanding of analytical tools


Ability to work under pressure and to tight deadlines


Must be proactive with the ability to work autonomously


Ability to problem solve and think logically


IT literate, including good operational knowledge of Microsoft packages


Advanced MS Excel skills, Pivot tables, VBA, macros, lookups

Ref: Ref:EFB


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