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Our International client is looking for a Finnish CRM Coordinator to jump onboard! Reporting to the Head of CRM, the CRM Coordinator is responsible of creating email & SMS marketing campaigns, promotional planning, execution and post campaign analysis across CRM channels. The CRM coordinator will work closely with Head of CRM in establishing and implementing customer CRM goals, strategy and tactics.
- Planning promotional calendar for the brand, including marketing campaigns that can hit all segments of customers with the help of Brand manager.
- Create and coordinate email, SMS and onsite messages of all planned marketing campaigns covering activating, retaining and reactivating.
- Be the main point of contact between the brand and the Support Team.
- Create, monitor and maintain customer segments in cooperation with Head of CRM.
- Delivery of all planned CRM campaigns by liaising with graphic designer, copywriter and other stakeholders.
- Evaluate and report on segments/processes and advise changes for optimization.
- Liaise with the Brand team to plan any cross brand activities and best practices.
- Be involved in various CRM related projects such as competitive benchmarking, loyalty programs, conversion optimization etc.
- Coordinate internal and external telemarketing campaigns of the brand.
- Native Finnish language is a must
- Excellent written and verbal communication in Finnish and English.
- Basic understanding and some experience from gaming industry is a must
- High understanding of customer marketing and segmentation.
- Result driven and strong analytical skills.
- Structured and organized
- Good problem solver
- Team player with good social skills
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