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Head of Performance Marketing

Job Description

This position is to be based in sunny Malta and reporting to the Chief Marketing Officer!

 

Responsibilities:

  • You will create and drive the growth plan through focused, data-driven, and ROI based user acquisition strategies
  • You will be responsible to build and maintain a strong relationship with relevant affiliate partners, advertising networks and publishers
  • You will manage acquisition marketing budgets across products and generate performance reports of defined key metrics across channels
  • You will develop acquisition programs to drive new customer base and build strong loyalty among users since the start
  • You will manage business analytics to track and analyze data and conduct testing of new user acquisition channels
  • You will lead and strengthen a team of acquisition specialists

Experience:

  • Expert in performance marketing
  • B2C digital marketing experience
  • Very analytical and number driven
  • A great understanding of mobile channel and social media
  • Knowledge of iGaming affiliate business

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