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Italian Product Marketing Manager

Job Description

We are looking for an Italian Product Manager with minimum 5 years of experience within the FMCG industry with a passion for online and offline marketing. The Product Marketing Manager will own and manage end to end product marketing for your target market and will play a key role in transforming our client’s approach to product marketing and driving business growth through the Italian market.

Key Responsibilities:

- Work closely with the CMO and Product Marketing Director to develop and drive a first class go to market growth strategy for the company’s digital products

- Optimise existing product range to match consumer key needs and searches by conducting regular analysis on products, competitors and market trends, in close effective collaboration with the Digital team

- Develop Digital product range strategy incl innovation, re-positioning and messaging

- Define product strategy and action plan on both retail and digital distribution channels

-Day to day operational management of the range including interactions with digital product owners, production manager, edition manager, contracting, graphic designers, legal department to ensure product range release and update in retail and online

- Launch new products with targeted offers and price points to drive business

- Effectively manage budget to ensure maximum ROI

- Follow up on new website release

Essential Competencies/ skills:

Bachelor's Degree required; Marketing preferred

Minimum 5 years of experience in a similar role within the FMCG e-commerce industries

Excellent analytical skills with ability to drive meaningful actions from large data sets

Proven ability to provide product marketing strategy (innovation, renovation) and excellence in execution

Ability to drive cross-functional team in a multi-national environment

Excellent communication and presentation skills

Strong commercial focus and focus on marketing deliverables

Ability to manage complexity; flexible attitude

Management experience

Fluent in Italian

Ref: 68785

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