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Lifecycle Coordinator

Job Description

Our client is currently seeking an experienced CRM professional to join their Customer Marketing team in sunny Malta.

The Lifecycle Coordinator will be a crucial part of the CRM team and primarily will be responsible to develop, manage and execute the customer’s life cycle. Analysing and reporting on the delivery as well as post-campaign analysis, developing and strategizing the segmentation and circulation plan are also key tactics for managing the campaigns.

To perform this job successfully, you must be able to: solve practical problems and deal with variables; interpret and/or follow a variety of instructions furnished in written or oral form; use basic concepts to solve business problems associated with the role; use and understand computer programs to analyse and solve business issues in a fast-paced environment.

Primary responsibilities:

  • Developing and implementing multichannel, segmented life cycle campaigns with a strong focus on customer acquisition, retention and reactivation journeys.
  • Monitoring and analysing retention rates, propose and implement reactivation and subsequent retention activities to increase reactivation rates in the short term while decreasing reactivation potential in the medium- and long term
  • Monitor, analyse and continually refine the performance of automated behavioural- and value-triggered propositions
  • Communicate lifecycle plans and successes internally to ensure coordination across channels
  • Develop best practices in managing customer list data for optimal segmentation and management purposes
  • Helping out with planning and adapting CRM strategies to grow customer lifetime value.


  • +2 years’ experience of CRM, preferably within iGaming.
  • Higher education/academic degree.
  • Strong knowledge of Excel.
  • Experience with email campaign/program automation required.
  • Good understanding of quantitative data analysis and statistics.
  • Must be comfortable with Microsoft Excel and capable of manipulating data sets.
  • Analysing data.
  • Strong communication, teamwork and interpersonal skills.
  • Strong project management skills.
  • Exceptional problem solving/decision making skills.
  • Must be flexible and able to handle changes in priorities.
  • Ability to quickly learn new tools and techniques.
  • Experience with reporting tools.
  • Ability to partner with different teams and departments within the organization.
  • Strong in analysis and measurement of email campaign success and segmentation.
  • Excellent English communication skills.