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Mobile Product Marketing Manager

Job Description

Our international client is looking for a passionate Mobile Product Marketing Manager to join the team!

 

Responsibilities:

  • You will develop and implement mobile product marketing strategy
  • You will develop the implementation of an iGaming mobile product distribution plan
  • Defining and implementing the key metrics to track mobile in order to effectively measure marketing success.
  • Management of mobile product rankings and search within appstores
  • Supporting media planning and buying for mobile by leveraging mobile publishers’ networks and affiliates
  • Defining and implementing the key metrics to track mobile in order to effectively measure marketing success.
  • Overseeing the implementation of all appropriate tools and reporting processes for mobile
  • Integrating mobile content creation with the overall content creation processes
  • Overseeing and planning a mobile development roadmap together with product owners
  • Supporting product development with mobile UI and UX requirements based on customer needs on mobile
  • Leading the new mobile marketing channels across the marketing team

 

Experience:

  • Good understanding of mobile acquisition channels
  • Experience of working with a variety of mobile and online User Acquisition platforms
  • Strong analytical skills
  • A strong understanding of the marketing for the mobile gaming space
  • A strong B2C digital marketing background
  • iGaming background is a bonus
  • Excellent communication skills
  • Innovative and resourceful

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