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Senior CRM Executive - German speaking

Job Description

Senior CRM Executive - German Speaking


£35-40k per year + relocation support


The CRM team is central to the growth of the company – leading all customer relationship strategy, communications and campaign execution. We now require a manager of the DACH market area.

Candidates must have experience of stakeholder management; have the ability to work under pressure and experience of building and motivating a team.  Innovation and CRM system utilisation will be key to your success in this role.

This is a ‘hands on’ manager role – you will be responsible for strategy, planning but also execution.


  • Lead the strategy and planning of all customer communications for your market area – building a plan which is based on customer and data insight.
  • Ensure a ‘test, learn, optimise, scale’ approach in everything you do.
  • Be customer and company focused – continually strive for a win/win for customer and company.
  • Leverage all CRM systems and channels in order to ‘take CRM to the next level’ – identifying opportunities for revenue growth and problem areas for resolution.
  • Provide performance reporting (campaign, CRM KPIs) to Head of CRM and key stakeholders.
  • Assist with CRM project and task initiatives as and when required – acting as a key support to the Head of CRM.
  • Motivate, lead and develop two direct reports.
  • Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
  • Work closely with Country Managers, Creative, VIP and Customer service teams to ensure fruitful stakeholder management and collaboration.
  • Ensure all communications meet advertising, regulatory and legislative standards


  • Native German speaker
  • 5 years CRM experience and at least 2 years with team management experience.
  • Analytical – able to analyse and evaluate data and apply to marketing decisions
  • Flexible – able to juggle priorities and work well in a highly pressured environment
  • Creative – able to identify opportunities and set up a test plan to assess
  • Team player – collaborative.

Ref: sm9798779gib


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