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Senior CRM Manager

Job Description

Our client is looking for a Senior CRM Manager to jump onboard!

Marketing management of the existing user base for an improved customer lifetime value.

Responsibilities:

  • Creating and implementing a touchpoint strategy and value exchange plan
  • Setting up lifecycle communications plans
  • Developing segmentations
  • Developing automated and personalized user journies and messages across channels
  • Managing conversions throughout the customer journey
  • Implementing tactics to improve the conversion
  • Developing retention features within products
  • Managing CRM systems, campaign engines and communications tools

Experience:

  • CRM strategy
  • Campaign management
  • Analytics
  • Retention and loyalty building
  • Digital and mobile environments

 

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