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SEO SEM Online Channel Manager

Job Description

Vacancy: SEO/SEM Online Channel Manager
National Pen is the worldwide leader in branded promotional products and is currently achieving rapid growth in web driven sales. One of the key sources for web growth is SEO and SEM expansion.  We are seeking a web professional with a deep knowledge and experience of SEO/SEM and ambitions to grow revenue and new customers across international markets. This is a great opportunity to become a team member in a growing and energetic web team
Role description:
  • Ongoing management and development of internationally based SEO and SEM agencies
  • Defining the strategy for SEO and SEM development
  • Managing the SEO and SEM implementation plan
  • Weekly monitoring and reporting of performance
  • Ongoing adjustments to improve and optimise campaign performance
  • Candidate will be responsible for meeting revenue and ROI targets
  • Role will entail supervising PPC keyword search and campaign setup , particularly in UK, France, Germany, Italy and Australia
  • Manage SEO setup and optimisation ( keyword research, site optimisation, content development and link building)
  • Expansion of international SEO and PPC presence via agency expansion
Candidate requirements:
  • Direct experience in PPC campaign setup and management
  • Knowledge and experience of key elements of SEO setup and optimisation
  • Experience of managing SEO and PPC campaigns via internationally based agencies
  • Background of meeting revenue and ROI targets
  • Ability to meet deadlines and work under pressure
  • Knowledge of other online channels is also a strong advantage including affiliates, online display, email  and shopping



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