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|Recruiter Name||Bespoke Recruitment|
|Job Title||Vietnamese Keywords Specialist|
|Job Type||Permanent Contract, Full-Time Position|
|Salary||22000 - 27000|
|Date Posted||almost 2 years ago|
Keyword Specialist – Vietnamese
As a keyword specialist you will be responsible for the optimization and improvement of an Online Advertising Product for the Vietnamese Market. This is a great opportunity to work on a project that can allow you to make a huge impact on the success of the product in your market.
To achieve this goal you must optimize and build out Keywords, Keyword Sets and Keyword Categories. This person will continuously monitor the impact of the category optimizations on your markets Cost Per Click and Click Through Rate. You need to build a relationship and work in conjunction with the country Marketing POC to gain access to the local market insights. You must use your local marketing knowledge to understand what works in specific markets. The role also gives you the opportunity to come up with ideas to improve the product and the tools used to build and optimize the product.
Duties & Responsibilities of Vietnamese Keyword Specialist:
v Understanding and adapting to on-going product and technology developments
v Understanding local Market trends and seasonality
v Performance improvements by the use of tools and reports.
v Internet research
v Sole responsibility for the improvement & success of the AWX Product for their Market.
v Optimize existing keyword categories, keyword sets and keywords, this includes: adding/removing keywords, changing match types, adding/removing negatives.
v Building new categories
o For launched countries: Adding new categories when needed (determined by feedback from SMB Services, feedback forms, blogs and marketing)
o For pre-launch countries: Building categories and keyword sets from scratch for the country
v Analyze weekly data (CTR, CPC, No of Businesses, Spend per Business) to monitor the difference the optimizations and builds are making to the market success.
v Project Work:
o Working with Engineering to evaluate experiments, example: the engineers may develop a new method of keyword generation, these new keywords need to be evaluated and assessed
o Working with country marketing POC on Marketing Projects
v Build relationship and work in conjunction with the country Marketing POC
v Use local marketing knowledge to understand what works in specific markets
o Come up with ideas to improve the product and the tools used to build and optimize the product
Skills and Experience of Vietnamese Keyword Specialist
v Experience working in the Vietnamese market is desirable
v Must have EU passport or stamp 4
v Enjoy systematically working through internet content with the ability to be very analytical with Language
v Have the ability to identify and create key optimization Ad word campaigns to maximise clients customer potential
v Experience in working in Marketing or Online Advertising
v High attention to detail
v Have a strong desire to learn continually and grow professionally
v Enjoy the challenges of working with a wide variety of people
v Want to be part of an exciting, rapidly changing industry
v Are comfortable working on a team learning from and supporting others
v Have web skills and web tools experience
v Robust Multi- tasking skills
v Ability to manage your time efficiently to achieve challenging SLAs
v Reporting and Analytical Skills
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